Every day of my well being, I see hundreds of art logos on packaging, signs, and television. We as consumers see so many art logos that we don't often consciously think about them. Businesses hire entire video design firms or individual groups of designers to think of a wide variety of art logos for their brands.
Why is it so important for a company to have a good company logo behind their brand? Just like nations, businesses require a flag or symbol to remind customers of what they stand for. A good brand logo will represent a business as well as their services and products. Think for example of the logo of Cheese pizza King. Cheese pizza King's logo features the name of the company stacked between two buns of a cheese pizza. This logo is not only memorable, but it represents you’re able to send product, which is takeaway food.
Company art logos give continuity. When a company's logo appears on business cards, websites, letterheads, or tv ads, customers connect a company with a logo. The human mind does not always remember practical snippets of information, but the human mind is coded to remember images. Eye-catching art logos make an imprint on the brain, and customers remember this company logo and connect it with the company and its services.
I believe that designing a memorable logo is of paramount importance for all businesses large and small. Great art logos make any difference, especially in E-commerce. In addition to helping customers remember the company and its products, art logos give companies an awareness of professionalism and reliability and credibility. Customers are impressed when a business has a professional-looking logo. Imagine if Apple or Microsof company didn't have art logos and counted instead upon printed text alone to promote their products? What would Apple be without their famous logo?
As i have observed before, it is important to design a tactful logo for a business as well. Steps should be taken to make sure that a logo will not affront any spiritual, ethnic, or national groups. In this case, You would always keep in close communication with any designers of your logo to ensure that your business logo is professional and non-offensive.
An example of an unintentionally-offensive logo could be a character which represents an ethnic restaurant with stereotypically high features. In the past, many businesses used art logos with blackface characters. After the Municipal Protection under the law movement in the united states, such art logos have become a thing of the past, and for good reason.
Notoriously, the 2012 Olympics logo genuinely offended Iran, who claim that "Zion" is hidden in the logo's background. The designers stand by the design of the logo and claim that any similarities between "2012" and "Zion" were unintended in the artwork. Iran is not so convinced, and may even call for a boycott of the 2012 Olympics if the committee will not change the artwork.
I think the best art logos are memorable and represent an awareness of professionalism and reliability, showcasing you’re able to send product or using an eye-catching logo design that helps customers remember the business. For this reason, hiring a professional video designer, in my opinion, is one of the best investments any organization can make.
